Tag Archives: Worldwide Partners

Surprising Advertising Trends in Saudi Arabia

Local brands utilizing simple/clean design principles to convey a message.

Saudi Arabia is one of those countries, which is still listed as an emerging market. But is it really so “emerging” when it comes to the advertising industry? Learning from the Worldwide Partners Inc. agency in Saudi Arabia, Focusadvertising, we can understand more about the opportunities in the marketing communications sector as well as what challenges still exist that slow down the progress.

These days, a lot of renewals are happening in Saudi Arabia. And many of them appear to have a direct impact on the advertising industry. Read more on Surprising Advertising Trends in Saudi Arabia…

Emerging power in emerging markets – are you ready?

 

Despite the negative stigma around the term “emerging markets”, a whole lot is happening that will undoubtedly turn the tables on the so-called developed markets – if they don’t continue emerging themselves. According to Zenith OptiMedia, 60% of all global ad expenditure will come from emerging markets as early as 2014. We asked Worldwide Partners Inc. agencies in China, Egypt and Brazil to tell us about the opportunities and challenges they see in advertising and marketing communications in their specific emerging markets. Read more on Emerging power in emerging markets – are you ready?…

Read more on Emerging power in emerging markets – are you ready?…

Ten Commandments for B2B Social Media campaigns

We asked some of the Social Media Experts at Worldwide Partners, Inc., to give their opinion of the best current practices around the globe for B2B marketers. Godfrey in Pennsylvania, Mintz & Hoke in Connecticut and Traction Creative in Canada give their ten commandments below. Read more on Ten Commandments for B2B Social Media campaigns…

Read more on Ten Commandments for B2B Social Media campaigns…

Indonesian Social Media Marketing : Still a Bumpy Road for Brand Owners.

Meryl Emma Karenina, Branding Analyst at MakkiMakki Branding Consultant, a member of Worldwide Partners in Jakarta, shares her thoughts:

These days the three words you are most likely to see in the headlines of your CNN online coverage or your weekly business magazine is either ‘Social Media’, ‘Indonesia’, or ‘Boom’. With more than 43 million Facebook accounts and 19 million active Twitter users, Indonesia boasts the second highest number of social media users in Asia.

Read more on Indonesian Social Media Marketing : Still a Bumpy Road for Brand Owners….

Can agencies benefit by developing and building apps in countries where wages are lower?

Casper Bierman of Van Diemen Communication Brokers in the Netherlands wondered if agencies could take advantage of building apps in lower-wage countries. By surveying the agencies within Worldwide Partners, Inc., representing all regions of the world, he shares what he discovered.

Read more on Can agencies benefit by developing and building apps in countries where wages are lower?…

SMARTPHONE ADDICTION

Judging from the number of people who bump into me while walking in the Singapore Central Business District whilst reading/texting on their mobile devices at the same time, I have long suspected that Singaporeans are increasingly becoming addicted to our mobile devices.

Read more on SMARTPHONE ADDICTION…

“How many of my friends text me their Happy Chinese New Year greetings while sitting on the toilet?”

That was the first thing that popped into my mind as I read that a recent online survey conducted amongst 1,000 Americans by 11mark revealed that 75 percent of them are so inseparable from their smartphones that they continue to text, surf or hold conversations even while on the toilet. Never mind that all the text greetings that I had received were from friends in Singapore, Malaysia and China; I am sure our mobile usage patterns aren’t that far from that of the States’.

Yesterday, February 6th 2012, marked the end of the traditional 15-days celebration for the Chinese to welcome in the Lunar New Year. This is the most important holiday in the Chinese calendar; imagine Thanksgiving, Christmas and New Year combined into one big celebration. Read more on “How many of my friends text me their Happy Chinese New Year greetings while sitting on the toilet?”…

Next Pillar of Confidence?

Europe rang out the past year at the bottom of the global heap. The Euro closed at a 10-year low against the Japanese yen and near lows against the US dollar for the year, making it the worst performing currency at year-end.

With all the conventional pillars of strength in Europe crumbling just like the Acropolis in Athens, consumers and companies don’t seem to know where to place their money or confidence next. Not only were there countless failures from the traditionally strong financial and corporate institutions, but also other extraordinary events occurred during 2011 that impacted on the fragile European economic recovery, including the tsunami and Japanese nuclear catastrophe. Read more on Next Pillar of Confidence?…

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