Tag Archives: social media

Surprising Advertising Trends in Saudi Arabia

Local brands utilizing simple/clean design principles to convey a message.

Saudi Arabia is one of those countries, which is still listed as an emerging market. But is it really so “emerging” when it comes to the advertising industry? Learning from the Worldwide Partners Inc. agency in Saudi Arabia, Focusadvertising, we can understand more about the opportunities in the marketing communications sector as well as what challenges still exist that slow down the progress.

These days, a lot of renewals are happening in Saudi Arabia. And many of them appear to have a direct impact on the advertising industry. Read more on Surprising Advertising Trends in Saudi Arabia…

Emerging power in emerging markets – are you ready?

 

Despite the negative stigma around the term “emerging markets”, a whole lot is happening that will undoubtedly turn the tables on the so-called developed markets – if they don’t continue emerging themselves. According to Zenith OptiMedia, 60% of all global ad expenditure will come from emerging markets as early as 2014. We asked Worldwide Partners Inc. agencies in China, Egypt and Brazil to tell us about the opportunities and challenges they see in advertising and marketing communications in their specific emerging markets. Read more on Emerging power in emerging markets – are you ready?…

Read more on Emerging power in emerging markets – are you ready?…

China is a Different “Social” World

Hugo Chan, Managing Partner, WE Engauge Limited, shares these insights from Hong Kong.

China is a totally different “social world”

Highlights:

- China has the largest internet population in the world: 700M
- Chinese culture is very different from those of Western countries.
- Chinese is the second largest consumer of luxury products
- Chinese has the most engaged social netizenship in the world.
- Chinese trusts world-of-mouth communication than most of the population in the world. Read more on China is a Different “Social” World…

Ten Commandments for B2B Social Media campaigns

We asked some of the Social Media Experts at Worldwide Partners, Inc., to give their opinion of the best current practices around the globe for B2B marketers. Godfrey in Pennsylvania, Mintz & Hoke in Connecticut and Traction Creative in Canada give their ten commandments below. Read more on Ten Commandments for B2B Social Media campaigns…

Read more on Ten Commandments for B2B Social Media campaigns…

“How many of my friends text me their Happy Chinese New Year greetings while sitting on the toilet?”

That was the first thing that popped into my mind as I read that a recent online survey conducted amongst 1,000 Americans by 11mark revealed that 75 percent of them are so inseparable from their smartphones that they continue to text, surf or hold conversations even while on the toilet. Never mind that all the text greetings that I had received were from friends in Singapore, Malaysia and China; I am sure our mobile usage patterns aren’t that far from that of the States’.

Yesterday, February 6th 2012, marked the end of the traditional 15-days celebration for the Chinese to welcome in the Lunar New Year. This is the most important holiday in the Chinese calendar; imagine Thanksgiving, Christmas and New Year combined into one big celebration. Read more on “How many of my friends text me their Happy Chinese New Year greetings while sitting on the toilet?”…

The power of social media

I must first apologise for my prolonged absence from the blogosphere. Anyone who’s been following the news in Pakistan would have heard how this year has not started off well – in early January, the Governor of the Punjab (the country’s most populous province), a liberal man with high ideals, was gunned down by a member of his own special security detail. The Governor’s crime was merely to recommend that parliament consider reviewing the law, which has long been used to repress non-Muslim minorities. Then a few days ago, Pakistan’s minister for minorities was also gunned down. Read more on The power of social media…

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