Tag Archives: Pakistan

Brand Youth Pakistan

How do you define youth anyway? In my opinion, it’s not biological age but rather a mindset. Due to increased social mobility we have opened up a choice of lifestyles that allow us to decide how old we want to behave. Pakistan is essentially a young country – almost half of the population falls under the age of twenty (56.5%). What does this youth want? Broadly speaking, the same as kids anywhere: to be cool! And part of being cool is reflected in the advertising that speaks to kids. Read more on Brand Youth Pakistan…

No sex please, we’re Pakistani!

There’s been a massive uproar after Telenor Pakistan’s latest campaign ‘Telenor internet.more’ hit TV.  A small group within the marketing community felt that this communication was “not appropriate” in our society.  But this small group sure made a lot of noise – enough noise for Telenor to take the spot off air. Read more on No sex please, we’re Pakistani!…

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