Tag Archives: Mobile Marketing

Send your Smartphone to Med School

Amidst all the rubbishing of the various health apps all around the World over the last few weeks I want to draw your attention to one which I have been watching (and participated in some early work) for many years. Scanadu.

Scanadu was developed – along with others – with the Tricorder in mind. You know – that device that Star Trek takes down when they see a new alien or McCoy or Scotty want to do a quick scan on one of the Enterprise staff. Read more on Send your Smartphone to Med School…

Robot Market Research

2 interesting pieces in the news this week.

Does this mean Robots are going to find their way into mainstream market research?

And … does it mean we will dispense with the inconsistency, expense and time associated with interviewing humans?

Read more on Robot Market Research…

Can agencies benefit by developing and building apps in countries where wages are lower?

Casper Bierman of Van Diemen Communication Brokers in the Netherlands wondered if agencies could take advantage of building apps in lower-wage countries. By surveying the agencies within Worldwide Partners, Inc., representing all regions of the world, he shares what he discovered.

Read more on Can agencies benefit by developing and building apps in countries where wages are lower?…

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