Hugo Chan, Managing Partner, WE Engauge Limited, shares these insights from Hong Kong.
China is a totally different “social world”
- China has the largest internet population in the world: 700M
- Chinese culture is very different from those of Western countries.
- Chinese is the second largest consumer of luxury products
- Chinese has the most engaged social netizenship in the world.
- Chinese trusts world-of-mouth communication than most of the population in the world. Read more »