Tag Archives: Independent Advertising Network

Surprising Advertising Trends in Saudi Arabia

Local brands utilizing simple/clean design principles to convey a message.

Saudi Arabia is one of those countries, which is still listed as an emerging market. But is it really so “emerging” when it comes to the advertising industry? Learning from the Worldwide Partners Inc. agency in Saudi Arabia, Focusadvertising, we can understand more about the opportunities in the marketing communications sector as well as what challenges still exist that slow down the progress.

These days, a lot of renewals are happening in Saudi Arabia. And many of them appear to have a direct impact on the advertising industry. Read more on Surprising Advertising Trends in Saudi Arabia…

Emerging power in emerging markets – are you ready?

 

Despite the negative stigma around the term “emerging markets”, a whole lot is happening that will undoubtedly turn the tables on the so-called developed markets – if they don’t continue emerging themselves. According to Zenith OptiMedia, 60% of all global ad expenditure will come from emerging markets as early as 2014. We asked Worldwide Partners Inc. agencies in China, Egypt and Brazil to tell us about the opportunities and challenges they see in advertising and marketing communications in their specific emerging markets. Read more on Emerging power in emerging markets – are you ready?…

Read more on Emerging power in emerging markets – are you ready?…

Ten Commandments for B2B Social Media campaigns

We asked some of the Social Media Experts at Worldwide Partners, Inc., to give their opinion of the best current practices around the globe for B2B marketers. Godfrey in Pennsylvania, Mintz & Hoke in Connecticut and Traction Creative in Canada give their ten commandments below. Read more on Ten Commandments for B2B Social Media campaigns…

Read more on Ten Commandments for B2B Social Media campaigns…

2013 Outlook for Indie Agencies

What a difference a few years make. No longer is widespread, global economic growth the norm.  The Global Village has now solidly become a patchwork quilt of Local Hamlets.  Thus, companies are scanning the globe for pockets of opportunity, such as parts of Asia (namely China, Indonesia, India, and, yes, even Myanmar), parts of Latin America (Brazil, Colombia, Mexico and Peru), and Africa. No longer can global companies allow once-strong markets to carry the weaker markets. As such, multinational companies are and will increasingly be pulling back from mature markets and increasingly prospect for gold in emerging markets for growth. As a result, there are two general areas of opportunities for aggressive, independent agencies: 1) work with multinational, global companies to help them seek out the pockets of gold in the emerging markets in creative, cost-efficient ways, and 2) sniff out the local and regional entrepreneurial companies in the mature markets as they seek to gain a toehold as the multinationals scale back.
With this, branding will take on an increasingly local/regional appeal in order to capture the hearts and minds of local-market consumers. Progressive, independent agencies have a unique advantage because they know and understand their local markets, and thus can make the most of a client’s budget – be it multinationals trying to acquire customers and revenue in emerging markets, or start-ups attempting to capture market share in mature  markets. But with an increasingly cautious client base, independent agencies will need to have the reach, resources and horsepower to not just get new clients, but to also retain them, while maintaining their inherent passion, flexibility, creativity and collaborative spirit. Think of a colony of highly focused, well-coordinated, never-say-die ants that can each carry 50 times their own weight.  That’s what clients will need in 2013.

Read more on 2013 Outlook for Indie Agencies…

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