Tag Archives: Global Marketing

China is a Different “Social” World

Hugo Chan, Managing Partner, WE Engauge Limited, shares these insights from Hong Kong.

China is a totally different “social world”

Highlights:

- China has the largest internet population in the world: 700M
- Chinese culture is very different from those of Western countries.
- Chinese is the second largest consumer of luxury products
- Chinese has the most engaged social netizenship in the world.
- Chinese trusts world-of-mouth communication than most of the population in the world. Read more on China is a Different “Social” World…

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