Tag Archives: China

Emerging power in emerging markets – are you ready?

 

Despite the negative stigma around the term “emerging markets”, a whole lot is happening that will undoubtedly turn the tables on the so-called developed markets – if they don’t continue emerging themselves. According to Zenith OptiMedia, 60% of all global ad expenditure will come from emerging markets as early as 2014. We asked Worldwide Partners Inc. agencies in China, Egypt and Brazil to tell us about the opportunities and challenges they see in advertising and marketing communications in their specific emerging markets. Read more on Emerging power in emerging markets – are you ready?…

Read more on Emerging power in emerging markets – are you ready?…

China is a Different “Social” World

Hugo Chan, Managing Partner, WE Engauge Limited, shares these insights from Hong Kong.

China is a totally different “social world”

Highlights:

- China has the largest internet population in the world: 700M
- Chinese culture is very different from those of Western countries.
- Chinese is the second largest consumer of luxury products
- Chinese has the most engaged social netizenship in the world.
- Chinese trusts world-of-mouth communication than most of the population in the world. Read more on China is a Different “Social” World…

Heard the one about the Ram and the Deer on Valentine’s Day?

Star-crossed lovers Changmao the ram and Chunzi the deer will be “married” during a Valentine’s Day wedding ceremony at a zoo in Yunnan, China.

Theirs was a forbidden love. Unnatural, some said.

Read more on Heard the one about the Ram and the Deer on Valentine’s Day?…

Looking East – Shanghai

Ever wanted to travel over 40mph in an Elevator?

That’s what you can do in 2014 in Shanghai!

The fastest elevators in The World have been unveiled by Mitsubishi for the Shanghai Tower. By contrast, at the World’s current tallest skyscraper, Burj Kahlifa’s elevators only reach 26mph.

Read more on Looking East – Shanghai…

Chinese New Year offers fast track growth for brands and retailers

A study of Chinese domestic life has revealed unique insights into the next wave of growth in the Middle Kingdom. WPP researchers spent time with extended families during the one time when Chinese people relax together for a long period – up to 15-days of New Year celebrations.

Combining ethnographic research and cultural insight from brand consultancy Added Value and data analysis from BrandZ and CNRS-TGI China, the study unlocks year-round brand and retail opportunities for marketers engaged with the Chinese market. Read more on Chinese New Year offers fast track growth for brands and retailers…

Why the Chinese are kicking everyone’s butts

Is it us, or is it them? Why the Chinese have the golden touch in everything from education to marketing.

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