Tag Archives: brazil

Emerging power in emerging markets – are you ready?

 

Despite the negative stigma around the term “emerging markets”, a whole lot is happening that will undoubtedly turn the tables on the so-called developed markets – if they don’t continue emerging themselves. According to Zenith OptiMedia, 60% of all global ad expenditure will come from emerging markets as early as 2014. We asked Worldwide Partners Inc. agencies in China, Egypt and Brazil to tell us about the opportunities and challenges they see in advertising and marketing communications in their specific emerging markets. Read more on Emerging power in emerging markets – are you ready?…

Read more on Emerging power in emerging markets – are you ready?…

How Brazil inspires AlmapBBDO’s creative director, Luiz Sanches

Nowadays when you get up from sitting on a plush block-coloured sofa in the reception of an ad agency you will likely get a head rush from being dazzled by all the awards and wacky art on the walls. At AlmapBBDO in Sao Paulo it feels like you’re in a waiting room about to get liposuction. It’s all very calm. Except the people milling about aren’t in white coats, but kitted out in thick-rimmed glasses, checked shirts and Converse. And instead of holding a clipboard, they’re carrying a Moleskin notebook. Alas, a creative here is a creative anywhere… But in BBDO they don’t try and convince you about how creative and cool they are as soon as you walk in. Instead they let the work do the talking. Or rather, Luiz Sanches the creative director does the talking about the work.

Read more on How Brazil inspires AlmapBBDO’s creative director, Luiz Sanches…

Latest jobs Jobs web feed