Tag Archives: branding

The Summer of Sport – Brand London

London 2012 is in full swing and the world’s eyes are all on England’s capital, with Brand London’s reputation on the line. Last year I put together some thoughts on potential factors that could affect London’s brand during the Games. I thought it’d be interesting to see how these predictions fared!

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Brand Youth Pakistan

How do you define youth anyway? In my opinion, it’s not biological age but rather a mindset. Due to increased social mobility we have opened up a choice of lifestyles that allow us to decide how old we want to behave. Pakistan is essentially a young country – almost half of the population falls under the age of twenty (56.5%). What does this youth want? Broadly speaking, the same as kids anywhere: to be cool! And part of being cool is reflected in the advertising that speaks to kids. Read more on Brand Youth Pakistan…

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