Casper Bierman of Van Diemen Communication Brokers in the Netherlands wondered if agencies could take advantage of building apps in lower-wage countries. By surveying the agencies within Worldwide Partners, Inc., representing all regions of the world, he shares what he discovered.
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Judging from the number of people who bump into me while walking in the Singapore Central Business District whilst reading/texting on their mobile devices at the same time, I have long suspected that Singaporeans are increasingly becoming addicted to our mobile devices.
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If you’re a small business with zero budget for advertising and media spend, what do you do? You create your own, of course.
It’s very simple: red type on a white background for stand out and clarity. Lead on product and go straight to the call to action – with a map, for god’s sake! Media placement is also important. How about next to the colourful party shop with ghastly fluorescent balloons to draw attention? Read more »
An overview of the Turkish advertising sector and gains agencies are experiencing.
World Cup fever is at its height in Pakistan and with this weekend’s Pakistani win over Australia, there seems to be some hope that the Pakistani team may not disappoint us again. Most cricketing nations have prepared campaigns that support their teams no matter what. They have sent them off truly hoping and praying that they will come back with the coveted World Cup. Read more »