To help get 2013 off to a roaring start, what better way than to translate the ad speak of today versus, say, 1993 just to show how far (or not) we’ve come. Or this is what happens when you’ve actually been ‘in the business’ for 30 years. Here are just a few examples. Feel free to add your own, of course. Read more »
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We’ve all had the pleasure of submitting to a full-body scan before you can board a plane with one of those full-body scanners. But now, that scanning technology looks like it will actually be put to a friendly rather than a fearful use – at least for most.
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As a consumer, try as I might, I just get too excited about this year’s Summer Olympics, other than the fact that I’m insanely jealous that the cyclists are averaging about 50km/hour!
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Look no further than what is happening to big-box retailers, such as Best Buy, Blockbuster and even Target and Wal-Mart, to understand how buying products with a smartphone is quickly changing everything from local governments to ad agencies. In short, big-box retailers are hurting if not dying outright. Consumers can get game systems, computers, mobile phones, TVs, audio equipment, books, movies, even dishwashers and refrigerators cheaper on-line as compared to traditional retail stores. For instance, the same 48-inch, big-screen plasma TV at Best Buy, Target or Wal-Mart is 1-2% cheaper on their own on-line site than at their brick and mortar outlet, not to mention how much cheaper the same TV is at dedicated on-line retailers like Amazon. Read more »
Cultures vary from country to country. Business practices vary from country to country. And even agency compensation plans vary from country to country. But the one thing advertising agencies worldwide now have in common, regardless of language and how they’re paid, is that profit margins for most agencies just plain suck. Why is this?
Most economists and pundits see inflation on the horizon; we see deflation. Deflation can basically be described as the economic point whereby you almost can’t give stuff away because consumers become increasingly shy to buy anything so businesses keep lowering and lowering prices in order to try to get consumers to buy. Read more »
Is it us, or is it them? Why the Chinese have the golden touch in everything from education to marketing.