Global Media Contracts: Good and really bad for brands?

With the recent news of the Aegis Group/Carat winning the $3b Global GM contract it again raises the question of whether the discounts offered for a global exclusive deal are really worth sacrificing the creative, management and care that only smaller agencies on the ground can deliver.

Every business has to make a decision and of course look for the best cheapest deal on delivering marketing across the globe but should the smaller campaign based strategies for brands suffer because the global media deal imposes huge minimum spends and charge unbelievable mark ups making it impossible to use media to amplify these campaigns. Read more on Global Media Contracts: Good and really bad for brands?…

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