Lisa Kettman-Kervinen, Worldwide Partners Inc

Surprising Advertising Trends in Saudi Arabia

Local brands utilizing simple/clean design principles to convey a message.

Saudi Arabia is one of those countries, which is still listed as an emerging market. But is it really so “emerging” when it comes to the advertising industry? Learning from the Worldwide Partners Inc. agency in Saudi Arabia, Focusadvertising, we can understand more about the opportunities in the marketing communications sector as well as what challenges still exist that slow down the progress.

These days, a lot of renewals are happening in Saudi Arabia. And many of them appear to have a direct impact on the advertising industry. Read more on Surprising Advertising Trends in Saudi Arabia…

Emerging power in emerging markets – are you ready?

 

Despite the negative stigma around the term “emerging markets”, a whole lot is happening that will undoubtedly turn the tables on the so-called developed markets – if they don’t continue emerging themselves. According to Zenith OptiMedia, 60% of all global ad expenditure will come from emerging markets as early as 2014. We asked Worldwide Partners Inc. agencies in China, Egypt and Brazil to tell us about the opportunities and challenges they see in advertising and marketing communications in their specific emerging markets. Read more on Emerging power in emerging markets – are you ready?…

Read more on Emerging power in emerging markets – are you ready?…

Ten Commandments for B2B Social Media campaigns

We asked some of the Social Media Experts at Worldwide Partners, Inc., to give their opinion of the best current practices around the globe for B2B marketers. Godfrey in Pennsylvania, Mintz & Hoke in Connecticut and Traction Creative in Canada give their ten commandments below. Read more on Ten Commandments for B2B Social Media campaigns…

Read more on Ten Commandments for B2B Social Media campaigns…

Can agencies benefit by developing and building apps in countries where wages are lower?

Casper Bierman of Van Diemen Communication Brokers in the Netherlands wondered if agencies could take advantage of building apps in lower-wage countries. By surveying the agencies within Worldwide Partners, Inc., representing all regions of the world, he shares what he discovered.

Read more on Can agencies benefit by developing and building apps in countries where wages are lower?…

“Try before you buy” client-agency relationships?

Have you ever been offered a chance to sample merchandise before you commit to purchasing a big-ticket item? How did that make you feel about the provider? If you’re like most of us, probably pretty good. Think of the times that you got to test-drive a car for an extended period. Or try out a time-share property to see if it matched your vacation expectations – without any strings attached. If the tested product or service fulfilled your expectations – or better yet exceeded them – then there’s a good chance you’ll be ready to commit to purchase.

Read more on “Try before you buy” client-agency relationships?…

Sleeping Beauty within Croatia

Sony PlayStation: For PlayStation PSP, Croatian agency TFMarketing, based in Zagreb, created a poster with an irresistible promotion price.

With less than 10% of the population in the UK, Croatia is trying to make itself heard. Especially when it comes to being allowed into the European Union.

Although most people are familiar with the scenery thanks to the active Croatian Tourism Board and advertisements running on CNN, not much more is actually known about the country.

Croatia has always been at the crossroads – combining a German get-it-done attitude with an Italian love for life. Over the centuries, the Croats became well versed in cultural diversity and also having a real clue of what’s going on in the rest of the world. Read more on Sleeping Beauty within Croatia…

Moroccan star shines bright in Northern Africa

The recent rise of Morocco as a noteworthy economic hub in North Africa is something to really admire. Today, the country also represents a relatively tranquil oasis among the other North African countries that are still striving to reorganise themselves after the massive changes that took place during the Arab Spring only one year ago.

Morocco is seen as one of the four most advanced economies in Africa along with South Africa, Egypt and Tunisia. This is because the economies of those countries are broadly diversified across a wide range of manufacturing and service industries. Given that Egypt and Tunisia are currently still recovering from the period of unrest, focus is now shifting strongly towards Morocco with its openness towards the Western world and its ambition to be seen as a truly global player. Read more on Moroccan star shines bright in Northern Africa…

Next Pillar of Confidence?

Europe rang out the past year at the bottom of the global heap. The Euro closed at a 10-year low against the Japanese yen and near lows against the US dollar for the year, making it the worst performing currency at year-end.

With all the conventional pillars of strength in Europe crumbling just like the Acropolis in Athens, consumers and companies don’t seem to know where to place their money or confidence next. Not only were there countless failures from the traditionally strong financial and corporate institutions, but also other extraordinary events occurred during 2011 that impacted on the fragile European economic recovery, including the tsunami and Japanese nuclear catastrophe. Read more on Next Pillar of Confidence?…

Turkish Delight in the Advertising Industry

An overview of the Turkish advertising sector and gains agencies are experiencing.

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