Casper Bierman of Van Diemen Communication Brokers in the Netherlands wondered if agencies could take advantage of building apps in lower-wage countries. By surveying the agencies within Worldwide Partners, Inc., representing all regions of the world, he shares what he discovered.
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Have you ever been offered a chance to sample merchandise before you commit to purchasing a big-ticket item? How did that make you feel about the provider? If you’re like most of us, probably pretty good. Think of the times that you got to test-drive a car for an extended period. Or try out a time-share property to see if it matched your vacation expectations – without any strings attached. If the tested product or service fulfilled your expectations – or better yet exceeded them – then there’s a good chance you’ll be ready to commit to purchase.
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Sony PlayStation: For PlayStation PSP, Croatian agency TFMarketing, based in Zagreb, created a poster with an irresistible promotion price.
With less than 10% of the population in the UK, Croatia is trying to make itself heard. Especially when it comes to being allowed into the European Union.
Although most people are familiar with the scenery thanks to the active Croatian Tourism Board and advertisements running on CNN, not much more is actually known about the country.
Croatia has always been at the crossroads – combining a German get-it-done attitude with an Italian love for life. Over the centuries, the Croats became well versed in cultural diversity and also having a real clue of what’s going on in the rest of the world. Read more »
The recent rise of Morocco as a noteworthy economic hub in North Africa is something to really admire. Today, the country also represents a relatively tranquil oasis among the other North African countries that are still striving to reorganise themselves after the massive changes that took place during the Arab Spring only one year ago.
Morocco is seen as one of the four most advanced economies in Africa along with South Africa, Egypt and Tunisia. This is because the economies of those countries are broadly diversified across a wide range of manufacturing and service industries. Given that Egypt and Tunisia are currently still recovering from the period of unrest, focus is now shifting strongly towards Morocco with its openness towards the Western world and its ambition to be seen as a truly global player. Read more »
Europe rang out the past year at the bottom of the global heap. The Euro closed at a 10-year low against the Japanese yen and near lows against the US dollar for the year, making it the worst performing currency at year-end.
With all the conventional pillars of strength in Europe crumbling just like the Acropolis in Athens, consumers and companies don’t seem to know where to place their money or confidence next. Not only were there countless failures from the traditionally strong financial and corporate institutions, but also other extraordinary events occurred during 2011 that impacted on the fragile European economic recovery, including the tsunami and Japanese nuclear catastrophe. Read more »
An overview of the Turkish advertising sector and gains agencies are experiencing.