News about drug cartels, favelas and violence, seem sexier to the media than great news about business in Latin America. Many people tend to think of México in terms of the violence, pyramids, beaches, tequila and avocado. All of which exist as well as the fact that México is one of the largest automotive and technology producers in the world, in the top 3 to be more precise.
Business Monitor international indicates that Mexico stands out as among the best-positioned markets in Latin America to attract investment and see businesses establish operations over the next several years. Sadly they also stand out as countries with the worst press. Mexico is the the second largest economy in Latin America, 13th largest economy in the world and 11th in purchasing power parity. Around 78 million people make up its labour force. Read more »
So what are some of the lessons from 2012? I found a really cool recap on Fast Company, that I share as food for thought.
“Don’t grow attached to what you have built. We had to let go of our identity as a web company to follow our users into mobile.” Travis Katz. CEO. Gogobot. Read more »
In spite of the economic limitations, some of the happiest people are found on this continent. Social interaction is an essential component of this happiness: the close bonds and tightly knit communities give meaning to the lives of millions of Latin Americans. The social mentality is easy going, affectionate and engaging. People make friends everywhere and anywhere.
The personal boundaries on sharing information are in general quite loose. Sharing with friends and family is a daily ritual and one, which is more entrenched than in other parts of the world. Latin American culture is one of rituals and gestures, of sharing in joy and in pain, and expressing affection spontaneously in ways, which might be perceived as awkward by other cultures. Read more »
The Nielsen Global Consumer report shows some very interesting, and also worrisome facts about consumers trust in Advertising. There is no doubt that as media messages continue to multiply endlessly, consumer confidence continues to erode. However, in Latin America, the trend is much slower than in the rest of the world, which I think still leaves open an opportunity to work proactively, to keep that trust. The study evaluates trust in 19 earned paid and owned advertising methods, and in 17 of those, consumers in Latin America reported the highest trust. It is worth noting that over 60% of Latin America Consumers trust content in traditional mass media such as TV, magazine and newspaper ads.
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2012 was a very exciting year for Latin America atCannes,Brazilranked as country number 4 overall andArgentinanumber 8 in number of awards won. However, it is interesting to note thatArgentinaandMexicowere far more effective, sinceBrazilhad 3,419 entries, whileArgentinahad 682.
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Latin America is a continent largely possessed by football, with the exception of countries like Dominican Republic, Nicaragua, Panama and, to a lesser degree, Venezuela, where baseball has been dominant since the US introduced it at the beginning of the 20th Century.
In each country, there is a local league that has been there forever. However, one of the biggest trends is the export of Latin America players to the major European leagues: Italy, Spain, the English Premier League, France, the Bundesliga, Netherlands and even the Middle East. Read more »
Latin America is a region celebrated for its artistic heritage, yet creativity in advertising has had an uneven development probably associated with the many economic upheavals that characterize it.
Brazil has always been the powerhouse. In 2011 it was ranked 7th in the world by the Won report. A Brazilian agency is widely regarded as one of the world’s top creative agencies, it has ranked for the last few years as the number 1 or 2 most awarded advertising agency worldwide. Argentinians have had a very visible presence in Europe, particularly London, Madrid and Barcelona, especially after fleeing the economic crisis in the last decade of the twentieth century. It is interesting to note that quite a few global campaigns are created in Latin America or by people from Latin America, as is the case for Coca-Cola or Volkswagen as well as for P&G or Unilever. Read more »
2012 is the year, which, according to the Mayan calendar, that was invented well before our current calendar, will bring about drastic and extreme changes. Well, it seems they have already started everywhere, as we all can attest. All we hope for is that the world doesn´t end and we can have the Socce World Cup in Brazil in 2014. Soccer is the national passtime and Brazil an icon of the sport as well as a very desired location for everyone in this continent. Read more »