Dan Foreman

Dan Foreman is an international business director and President of ESOMAR.

Forget about the BRICS

There’s only one kid in town – BRAZIL.

 

That’s right, the World is about to go even crazier for amazing Brazilian products.

 

My 8 year old son has even clocked it – drinking the Brazilian Guava Lucozade. According to him Pele even drinks it!

Read more on Forget about the BRICS…

RoboEarth, RoboCops, Robot Market Research – Part 2

Further to my earlier post – http://globalvoices.brandrepublic.com/2012/11/27/robot-market-research/ – let’s throw this news into the mix, from the BBC website – http://www.bbc.co.uk/news/technology-25727110

Basically the article reterm2veals that in Eindhoven a series of inter-connected, separately developed robots are all talking to each other to better surgery based on their collective knowledge. At this stage they are not working on proper surgery with proper humans but surely it is only time before that happens?

Read more on RoboEarth, RoboCops, Robot Market Research – Part 2…

Are we a nation of Pepys?

Samuel_PepysPepys was a voracious writer. He was an ordinary clerk writing for his own purpose, with no expectation that one day he would be a famous, scrutinised and adored diarist.

Who could say the same for the masses of tweeters, bloggers and self-promoters?

Read more on Are we a nation of Pepys?…

How ideas spread – The House of The Rising Sun

These days people call it viral marketing, contaigon theory – whatever.

In the past it was called mythology, wisdom, old wives tales, etc.

As I mentioned, I am in New Orleans. I promised my daughter I would get her a photo of The House of the Rising Sun (her casio keyboard has a demo of The Animals song in the songbank). However…

Read more on How ideas spread – The House of The Rising Sun…

New Orleans – Big Data and The Big Easy

I am in New Orleans at the AMA (American Marketing Association) conference.

Just as the best gumbo is a perfect blend of many ingredients and spices, the best marketing conference should be a blend of different ideas and perspectives.

Read more on New Orleans – Big Data and The Big Easy…

Heated pavements in Helsinki

I know I am late to this, but how amazing and obvious is this?

Like everything, obvious when it slaps you round the face.

Here I am, speaking at an industry event in Helsinki.

Read more on Heated pavements in Helsinki…

The Future of Mobile is not Smartphones

At the MRMW event last week (Market Research in the Mobile World) Lumi Mobile revealed their results of over 3,000 interviews with people around the World. Read more on The Future of Mobile is not Smartphones…

Send your Smartphone to Med School

Amidst all the rubbishing of the various health apps all around the World over the last few weeks I want to draw your attention to one which I have been watching (and participated in some early work) for many years. Scanadu.

Scanadu was developed – along with others – with the Tricorder in mind. You know – that device that Star Trek takes down when they see a new alien or McCoy or Scotty want to do a quick scan on one of the Enterprise staff. Read more on Send your Smartphone to Med School…

Robot Market Research

2 interesting pieces in the news this week.

Does this mean Robots are going to find their way into mainstream market research?

And … does it mean we will dispense with the inconsistency, expense and time associated with interviewing humans?

Read more on Robot Market Research…

A Mobile Future?

Are humans simply the phones way of reproducing itself?

 

Is Kurzweil becoming more accurate by the day?

 

Who will be our John Connor?

 

Meantime, let’s embrace mobile as the way forward for all of us.

Read more on A Mobile Future?…

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