Robot Focus Groups – the future or just theatre?
Stephen Hawking is warning about the dangers or relying too much on robots.
Writing in The Independent, Stephen has warned there are “no fundamental limits” to what machines may be able to accomplish in the future.
“One can imagine such technology outsmarting financial markets, out-inventing human researchers, out-manipulating human leaders, and developing weapons we cannot even understand”
Take a look at this newsreader in Japan - http://youtu.be/c2al6sVfGFY
It’s not too hard to imagine focus groups being run in a similar way, is it?
You won’t actually need focus groups in the future, of course, as we’ll all be providing every emotion, thought, behaviour, intention, justification and more through our wearable technology (contact lenses, fingernails, jewellery, clothes, etc.) – but we’ll still have focus groups because of tradition and some organisations will like the entertainment value.
So if Stephen is worried what do other experts think?
Well, Elon Musk, the billionaire founder of SpaceX and Tesla motors, reported that he thought robots were “dangerous.”
“There have been movies about this, you know, like Terminator.”
Despite his reservations, Musk himself has recently invested in an artificial intelligence company.
Modern day Pinocchio or glimpse of the future?
(This builds on my earlier posts - http://globalvoices.brandrepublic.com/2012/11/27/robot-market-research/