Forget about the BRICS

There’s only one kid in town – BRAZIL.


That’s right, the World is about to go even crazier for amazing Brazilian products.


My 8 year old son has even clocked it – drinking the Brazilian Guava Lucozade. According to him Pele even drinks it!









Have you ever doubted whether Latin America can impact creativity?






Well, take a look at this little case study from Puerto Rico – and try not to be inspired!



This is going to be a cracking year!


Time to get excited …


(by the way did you see that Gareth Bale goal?)