RoboEarth, RoboCops, Robot Market Research – Part 2
Further to my earlier post – http://globalvoices.brandrepublic.com/2012/11/27/robot-market-research/ – let’s throw this news into the mix, from the BBC website – http://www.bbc.co.uk/news/technology-25727110
Basically the article reveals that in Eindhoven a series of inter-connected, separately developed robots are all talking to each other to better surgery based on their collective knowledge. At this stage they are not working on proper surgery with proper humans but surely it is only time before that happens?
When we fuse this emergence with some of the other things I’ve blogged about – Scanadu – http://globalvoices.brandrepublic.com/2013/01/23/send-your-smartphone-to-med-school/, the Centre for Existential Risk – http://cser.org/ – it is clear that advances in robotics and automation are significantly more sophisticated than most of us in the marketing services industry are capable of understanding.
It’s not too much of a stretch of the imagination to consider a market research report created entirely through machines, using machines as the data source and the interpretation, developing creative briefs for campaigns which in turn are designed to prompt people to puchase certain products through their smart phones / google contact lenses – all in an instant.