Monthly Archives: February 2013

Mexico is looking great!

News about drug cartels, favelas and violence, seem sexier to the media than great news about business in Latin America.  Many people tend to think of México in terms of the violence, pyramids, beaches, tequila and avocado.  All of which exist as well as the fact that México is one of the largest automotive and technology producers in the world, in the top 3 to be more precise.

Business Monitor international indicates that Mexico stands out as among the best-positioned markets in Latin America to attract investment and see businesses establish operations over the next several years.  Sadly they also stand out as countries with the worst press.  Mexico is the the second largest economy in Latin America, 13th largest economy in the world and 11th in purchasing power parity.  Around 78 million people make up its labour force. Read more on Mexico is looking great!…

Emerging power in emerging markets – are you ready?

 

Despite the negative stigma around the term “emerging markets”, a whole lot is happening that will undoubtedly turn the tables on the so-called developed markets – if they don’t continue emerging themselves. According to Zenith OptiMedia, 60% of all global ad expenditure will come from emerging markets as early as 2014. We asked Worldwide Partners Inc. agencies in China, Egypt and Brazil to tell us about the opportunities and challenges they see in advertising and marketing communications in their specific emerging markets. Read more on Emerging power in emerging markets – are you ready?…

Read more on Emerging power in emerging markets – are you ready?…

The Future of Mobile is not Smartphones

At the MRMW event last week (Market Research in the Mobile World) Lumi Mobile revealed their results of over 3,000 interviews with people around the World. Read more on The Future of Mobile is not Smartphones…

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