Monthly Archives: December 2012

China is a Different “Social” World

Hugo Chan, Managing Partner, WE Engauge Limited, shares these insights from Hong Kong.

China is a totally different “social world”

Highlights:

- China has the largest internet population in the world: 700M
- Chinese culture is very different from those of Western countries.
- Chinese is the second largest consumer of luxury products
- Chinese has the most engaged social netizenship in the world.
- Chinese trusts world-of-mouth communication than most of the population in the world. Read more on China is a Different “Social” World…

Ten Commandments for B2B Social Media campaigns

We asked some of the Social Media Experts at Worldwide Partners, Inc., to give their opinion of the best current practices around the globe for B2B marketers. Godfrey in Pennsylvania, Mintz & Hoke in Connecticut and Traction Creative in Canada give their ten commandments below. Read more on Ten Commandments for B2B Social Media campaigns…

Read more on Ten Commandments for B2B Social Media campaigns…

Latin America Loves Social Media

In spite of the economic limitations, some of the happiest people are found on this continent.  Social interaction is an essential component of this happiness:  the close bonds and tightly knit communities give meaning to the lives of millions of Latin Americans.  The social mentality is easy going, affectionate and engaging.  People make friends everywhere and anywhere.

The personal boundaries on sharing information are in general quite loose. Sharing with friends and family is a daily ritual and one, which is more entrenched than in other parts of the world. Latin American culture is one of rituals and gestures, of sharing in joy and in pain, and expressing affection spontaneously in ways, which might be perceived as awkward by other cultures. Read more on Latin America Loves Social Media…

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