Robot Market Research

2 interesting pieces in the news this week.

Does this mean Robots are going to find their way into mainstream market research?

And … does it mean we will dispense with the inconsistency, expense and time associated with interviewing humans?

 

 

1. Almax has launched EyeSee mannequins that videos shoppers and categorises them for marketing purposes.

The dolls read facial characteristics using cameras sited in their eyes, and determine age, gender and race to help with targeted marketing while customers are in the store.
The dolls can be programmed to ignore members of staff, are being used by several retailers in Europe and the USA and may get ‘ears’ next to pick up customer comments about products.

 

2. The Centre for the Study of Existential Risk (CSER) is being launched – which will study dangers posed by biotechnology, artificial life, nanotechnology and climate change.

Despite being the subject of far-fetched fantasy, researchers said the concept of machines outsmarting us demanded mature attention.

“The seriousness of these risks is difficult to assess, but that in itself seems a cause for concern, given how much is at stake,” the researchers wrote on a website set up for the centre.

 

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