I know I am late to this, but how amazing and obvious is this?
Like everything, obvious when it slaps you round the face.
Here I am, speaking at an industry event in Helsinki.
There is snow everywhere except the pavements around all the major tourist hotspots.
Underfloor heating. Under-pavement heating.
Supposedly some people complain about the energy use and cost but, as a tourist, it creates an amazing first impression.
Makes you think, doesn’t it?
Proving that musicians leave long lasting loving legacies through their music, over 30,000 people gathered on 31st March at Phu My Hung Urban Area, Ho Chi Minh City, to celebrate the 12th Anniversary of the death of the late musician Trinh Cong Son; considered to be Vietnam’s own Bob Dylan, with his immortal songs about the love of people and the profound human values.
Three veteran divas Hong Nhung, My Linh, Thanh Lam and singers Duc Tuan, Ngoc Mai and the band of musician Vinh Tam came together to celebrate Trinh Cong Son’s life together with the crowd. And, their collective voices singing the song “Noi vong tay lon” (Open our arms wide in a great circle) got them into the record books for the largest number of people (30,000) singing together, as certified by the Vietnam Record Book Centre.
This musical night was organized by the late musician’s family in collaboration with Le Bros Company, a member of the Worldwide Partners network.
Saudi Arabia is one of those countries, which is still listed as an emerging market. But is it really so “emerging” when it comes to the advertising industry? Learning from the Worldwide Partners Inc. agency in Saudi Arabia, Focusadvertising, we can understand more about the opportunities in the marketing communications sector as well as what challenges still exist that slow down the progress.
These days, a lot of renewals are happening in Saudi Arabia. And many of them appear to have a direct impact on the advertising industry. Read More
News about drug cartels, favelas and violence, seem sexier to the media than great news about business in Latin America. Many people tend to think of México in terms of the violence, pyramids, beaches, tequila and avocado. All of which exist as well as the fact that México is one of the largest automotive and technology producers in the world, in the top 3 to be more precise.
Business Monitor international indicates that Mexico stands out as among the best-positioned markets in Latin America to attract investment and see businesses establish operations over the next several years. Sadly they also stand out as countries with the worst press. Mexico is the the second largest economy in Latin America, 13th largest economy in the world and 11th in purchasing power parity. Around 78 million people make up its labour force. Read More
Despite the negative stigma around the term “emerging markets”, a whole lot is happening that will undoubtedly turn the tables on the so-called developed markets – if they don’t continue emerging themselves. According to Zenith OptiMedia, 60% of all global ad expenditure will come from emerging markets as early as 2014. We asked Worldwide Partners Inc. agencies in China, Egypt and Brazil to tell us about the opportunities and challenges they see in advertising and marketing communications in their specific emerging markets. Read More
At the MRMW event last week (Market Research in the Mobile World) Lumi Mobile revealed their results of over 3,000 interviews with people around the World. Read More
Amidst all the rubbishing of the various health apps all around the World over the last few weeks I want to draw your attention to one which I have been watching (and participated in some early work) for many years. Scanadu.
Scanadu was developed – along with others – with the Tricorder in mind. You know – that device that Star Trek takes down when they see a new alien or McCoy or Scotty want to do a quick scan on one of the Enterprise staff. Read More
To help get 2013 off to a roaring start, what better way than to translate the ad speak of today versus, say, 1993 just to show how far (or not) we’ve come. Or this is what happens when you’ve actually been ‘in the business’ for 30 years. Here are just a few examples. Feel free to add your own, of course. Read More
So what are some of the lessons from 2012? I found a really cool recap on Fast Company, that I share as food for thought.
“Don’t grow attached to what you have built. We had to let go of our identity as a web company to follow our users into mobile.” Travis Katz. CEO. Gogobot. Read More
Hugo Chan, Managing Partner, WE Engauge Limited, shares these insights from Hong Kong.
China is a totally different “social world”
- China has the largest internet population in the world: 700M
- Chinese culture is very different from those of Western countries.
- Chinese is the second largest consumer of luxury products
- Chinese has the most engaged social netizenship in the world.
- Chinese trusts world-of-mouth communication than most of the population in the world. Read More